So you want to take your passion for spray tanning on the road by starting your own mobile spray tanning business? Before you rush off to buy your supplies, make sure you’re ready to deliver the kind of results today’s clients expect from boutique beauty services.
From setting up shop with the best equipment to getting your airbrushing skills up to speed, there are a few things you should consider to prepare your new business for a bright future.
Do You Have the Right Personality?
Professionals in the beauty industry need to be energetic, friendly and willing to take criticism with a smile. Mobile spray tanning, like any other service-oriented business, is dependent on customer satisfaction. Remember that your clients won’t just be looking for a great spray tan. They’ll be hiring you to get the kind of luxurious treatment they can’t get at a local salon. You’ll need to know how to make even the most difficult clients comfortable, relaxed and happy.
Are Your Skills Ready?
Working one-on-one with clients who are watching your every move leaves little room for error. Unless you’re already a seasoned professional with a five-star skill set, you’ll probably want to complete a training course before you take on paying clients. Bad reviews get around a lot faster than good ones, and they can ruin your reputation before your business even gets off the ground. Completing a training course costs a small fraction of a failed startup, and it can give you a solid foundation for building a successful career.
The Equipment Advantage
Even if your skills are on point, your spray tans can only be as good as the spray gun and tanning solutions you use. Nothing will sink your business faster than using subpar products. To create the kind of colour you’ll be proud to stand behind, you’ll need to invest in cutting-edge tanning technology from a reputable company. Establishing a relationship with a well-known professional brand will also help you gain instant trust from new clients and present your mobile spray tanning business as a high-end service. Check out the range of mobile tanning equipment and tanning solutions from Norvell.
Skills and equipment are important, but they only add up to one half of a good business plan. The other half is advertising. Because you won’t have a walk-in space, you’ll need to actively promote your mobile spray tanning service to attract new business and keep your regular clients coming back. If you do decide to work exclusively with one company, ask for branded marketing materials that can be used to promote your business. Companies that sell to independent professionals usually offer matching appointment cards, posters and discounted retail packages. In addition to doing in-house advertising, don’t forget to go digital with websites and social media channels.