If you’re a fan of sunless tanning and know a lot about spray tans, starting your own salon can be the perfect opportunity to turn your passion into a long-term career. Now that the dangers of exposure to UV rays are widely publicised all over the world, spray tan salons are taking off in popularity.
Compared to at-home lotions, clients love the quality of colour and coverage they get from professional spray tans. While starting a business is never easy, high demand and industry growth rates make today just the right time to get into professional spray tanning.
Starting from Scratch
Knowing how to achieve an amazing spray tan isn’t enough to run a successful sunless tanning salon. Like all new businesses, spray tan salons need to have a solid foundation to expand at a fast pace. Before you even think about opening your doors to clients, you need to write out a plan that includes your running costs, marketing strategies and future financial projections.
You also want to take care of any legal requirements in your area for starting a new company. Get licensing and registration out of the way first to allow you to focus on developing your business model.
Polishing Your Skills
To beat your competitors and gain a loyal following, you need to know how to meet every client’s expectations. That means learning how to assess individual needs, choose custom shades and accommodate special requests. If you haven’t had formal training, sign up for classes before you open for business.
Whether you’re a complete beginner or consider yourself a spray tan expert, completing a training course will give you the skills and confidence you need to run an independent salon.
Stocking Spray Tan Salons
Equipment and product selection can make or break a new sunless tanning business. With every spray tan, your salon’s reputation is on the line. To keep your clients coming back, you need to impress them. That means using the best professional brands with premium tanning solutions and top-of-the-line machines.
For optimal performance and flawless results, try Norvell’s professional product range. From award-winning bronzing formulas to all-in-one supply packs and mobile kits, Norvell’s products are specifically designed for salons that value quality and customer satisfaction.
Growing with Marketing
Understanding how to advertise your services effectively is at the core of building a successful business. To make the job easier, ask your equipment and product supplier for branded promotional materials. Norvell and other well-known brands typically offer a range of marketing products to the salons they work with. Appointment cards, posters, disposable accessories and take-home samples are all great ideas for keeping your clients happy while attracting new business.